Car buying doesn’t have to suck.
Fueled by passion. Driven by integrity. A Lifetime Warranty is included with every car. We show our reconditioning costs so you know what we put into every car.
What Our Customers Are Saying
"The team at New Image Auto in Dover was amazing! They made the entire process so easy and transparent. I felt like I was getting a fair deal and their customer service was top-notch."
"Amazing."
"I'm so glad I found New Image Auto. Their no-pressure approach was a breath of fresh air. They helped me find the perfect car for my family. Highly recommend!"
"John S. said, 'Great people, great cars. My trade-in value was much better than expected. The whole process was simple and fast.'"
"Courtney said, 'This has been probably the best buying experience. Steve Rothel was great to work with. Communication was really easy, price was good, service was friendly from all involved. Love the car!'"
"Terry said, 'Purchased my car and couldn't be happier! Shane did an amazing job, we will definitely be back! We have also told many of our friends and they had great experiences as well.'"
"The whole process was smooth and transparent. Everyone I dealt with was professional and helpful. I'll definitely be back for my next vehicle!"
"What a difference it makes to work with a dealership that is honest and straightforward. I got a fair price for my trade-in and a great deal on my new car."
"I highly recommend New Image Auto Sales. Their staff is friendly, knowledgeable, and they go the extra mile to ensure you leave happy. Best car buying experience I've had."
"Megan R. said, 'Honest and fair. I never felt pressured. The team worked with me to find a car that fit my budget and my needs perfectly. Five stars!'"
"Brittany G. said, 'Absolutely a great place and great people! Lamonte went above and beyond to help me find the perfect vehicle. Every vehicle is very well described and you can see the carfax for each vehicle.'"
"Nathan C. said, 'Just bought a truck from Familia and not only was it fast and easy. But they were friendly and had great prices. If you don't want to deal with annoying salesmen, Familia is your dealership to go to!'"
"We had a great experience, no hassle or pressures and they got us the best financing available. Matt was great to work with and the entire process took less than 30 min. Thank you for making it so easy to buy our 18th car!!"
"Just purchased a Ford Escape from them last week for our son's graduation. We had a great experience on multiple occasions when we came to their lot. Would not hesitate to send anyone I know their direction."
"My and my dad's experience dealing with Image/Hawks Motor has been amazing, stress free, and easy. I would high recommend them to anyone in the market for a used car."
"Mark K. said, 'The transparency with reconditioning costs is what sold me. It shows they care about their vehicles and their customers. I drove away with peace of mind.'"
"Wesley said, 'I would like to take a minute and say though I didn't buy from them, it was not due to their professionalism and were good to work with sending images and good conversation of a vehicle they had. I ended up buying closer to home.'"
"Shawn S. said, 'My experience with these people has been nothing short of amazing, so far. Blake helped me find a good ride. The whole process was smooth and transparent. I would recommend them to anyone who want people going an extra mile to serve.'"